Scaling Down: Why Designers Need to Reverse Their Thinking
Scaling Down: Why Designers Need to Reverse Their Thinking
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The growth model of the 20th century required that designers and companies achieve economies of scale. In the 21st century, social challenges are increasingly disrupting world markets. This changes the focus of the design process. This article explores the process of “scaling down” by describing key principles using case studies of a lighting system, workplace planning, and a public health crisis.